The travel and hospitality industry has been delivering great service for long time. Tourism is one of the greatest UAE industries, improving according to the continuous changes in tourism trends and consumer preferences. It is this need to change that makes the concept of innovation a vital concern for tourism firms of all sizes – they need to stand out from the strong competition with successful and profitable operations.
Regionally, the tourism industry is undergoing a massive shift with changing regional and international tourism patterns. An innovation based approach is the need of the hour and Ministry of Economy - UAE, is proposing an annual forum that can lead such a transformation in the UAE Industry.